High Demand Alert: Sept 17-18
Market Snapshot
Last Week (Actual)
48%
Avg Rate: $178 —
This Week (Forecast)
52% ▲ 4%
Avg Rate: $194 ▲ 9%
Next Week (Forecast)
61% ▲ 13%
Avg Rate: $242 ▲ 24%
Recommended Actions
- Dynamic Pricing: With a 24% surge in projected ADR for next week, ensure non-refundable rates are prioritized for the Sept 17-18 peak.
- Event coordination: Alert active group inquiries that availability is tightening rapidly; secure blocks before further rate escalations.
- Demand verification: Confirm source of Sept 13 Monday spike (likely Queen's event) to optimize staffing and services.